Straight answers to what Prairie ag businesses ask most — costs, platforms, posting frequency, content types, and how to actually reach farmers online.
AG Social is a Saskatchewan-based social media marketing team that works exclusively with ag retailers, agribusinesses, and farms across the Western Canadian Prairies. We combine agronomic understanding with social media strategy to help ag brands reach the right audience, build trust, and grow their online community. We handle strategy, content creation, paid advertising, and posting so you can stay focused on your operation.
We work with ag retailers, agribusinesses, and farms across Saskatchewan, Alberta, and Manitoba. Our clients include grain operations, seed growers and processors, ag distributors, ag retailers, ag equipment manufacturers, livestock organizations, and family-run farms who want a social presence that reflects how much work goes into what they do.
We are based in Moose Jaw, Saskatchewan and serve ag businesses across the Western Canadian Prairies, including Saskatchewan, Alberta, and Manitoba. Because we are rooted in the Prairies, we understand the agriculture production cycle, the growing and planning seasons, and the agricultural audiences our clients are speaking to.
Agriculture has its own language, seasons, and audience. A general agency often has to learn what seeding, spraying, harvest, calving, or basis pricing mean before they can write about them credibly. Because we work only with ag brands, we already understand the industry, which means less time spent explaining your business and more time telling your story in a way that resonates with farmers and ag audiences.
There is no single price, because the right program depends on your goals, the number of platforms you want to be active on, how much content you need each month, and whether you need extras like photography, video, or paid ad management. A single-platform content plan looks very different from a multi-platform strategy with regular video. The best way to get an accurate quote is to book a free discovery call, where we learn about your business and develop a detailed social media and digital marketing proposal outlining your goals, our process and content approach, and provide a specific quote on the investment required to achieve your goals. We are very flexible and adaptable, so we always provide options that best fit your goals and budget.
The main cost drivers are: how many platforms you want managed (for example Facebook, Instagram, and LinkedIn), how many posts per week or month you need, whether you need original photography or video versus using content you already have, whether paid advertising is included, and how much strategy, reporting, and community management you want. We build a plan around the mix that fits your goals and budget rather than a one-size-fits-all approach.
We build plans around each ag business rather than forcing you into a fixed package. Some clients need a lean, single-platform presence; others want a full multi-platform program with video and paid ads. On a discovery call we learn from you what you actually need so you are not paying for services that do not move the needle for your operation.
It depends on who you are trying to reach. Facebook remains one of the strongest platforms for reaching farmers and rural communities across the Prairies, especially for local trust and word of mouth. Instagram works well for showing the visual, behind-the-scenes side of farming and ag operations. LinkedIn is valuable for agribusinesses selling to other businesses or building industry credibility. We recommend focusing on the platforms where your audience actually spends time rather than trying to be everywhere.
Yes. Facebook continues to be one of the most effective ways to reach farmers and rural Prairie communities. Many producers use it daily to follow local businesses, ag news, community groups, and marketplace activity. For ag retailers and agribusinesses that want to build local trust and stay top of mind with farmers, Facebook is usually a core part of the strategy.
For most ag businesses, a consistent rhythm of about three to five posts per week per primary platform is a strong target. Consistency matters more than volume: posting steadily every week builds more trust and reach than posting heavily one week and going quiet the next. The right frequency also shifts with the season, and we plan content around your business cycles, so your presence stays active especially during seeding and harvest.
Yes. Ag audiences are far more engaged when content matches what is happening in the field. We build content calendars around the ag industry production cycle, so your posts line up with seeding, spraying, harvest, and the winter planning months. Seasonal, timely content consistently outperforms generic posts because it speaks directly to what farmers are living through right now.
The content that works best for ag brands is real and rooted in the operation: behind-the-scenes looks at the work, equipment and field updates, team and family stories, customer and community highlights, seasonal tips, and helpful information that answers the questions your customers actually ask. A mix of educational, story-driven, and personality-driven content builds trust far better than constant promotional posts.
Both have a place, and the strongest programs use a mix. High-quality photos of equipment, fields, livestock, and people perform very well and are easy to produce consistently. Short video, such as quick field updates or behind-the-scenes clips, tends to reach even more people and helps audiences connect with the humans behind the operation. We help you plan a realistic mix that fits how much time and material you have.
No. Many of our clients tell us they know what they want to post but do not have the time or staff to execute it. We handle the strategy, content creation, and posting for you. We will guide you on capturing simple photos and clips from the field when it helps, but the heavy lifting of turning that into a consistent, on-brand social presence is on us.
Reaching farmers online comes down to being where they already are, speaking their language, and posting content that is genuinely relevant to their season and their business. That means a strong presence on the platforms farmers use, content that reflects real Prairie ag life, consistent posting timed to the ag calendar, and targeted paid campaigns that put your message in front of the right rural audiences. Because we work only in agriculture, we know the tone and topics that earn attention from farming and ranching audiences.
Yes. Done consistently, social media builds awareness and trust that turns into real business. Many of our clients hear directly from new customers that they found or first noticed them on social media. It is rarely a single post that closes a sale; it is the steady presence that keeps your brand top of mind so that when a farmer or ag customer is ready to buy, you are the name they already know and trust.
The first step is to book a free discovery call. It is a no-obligation conversation where we learn about your ag business, your goals, and your current social presence, then we outline what a managed social media and digital marketing program could look like for your business. You can reach us at [email protected] or 306-694-1556, or use our contact page to start the conversation.
Tell us about your farm or business. We'll respond within one business day with thoughts, ideas, and next steps — no pressure, no obligation.